What is design? Redefining the geometry of a gear’s teeth as to improve its durability? We start a small step before that. We observe the whole picture, trying to see how the products we make interact with the user and the environment. Sometimes there are minor issues, sometimes problems are so large that they assume social relevance. When we address these last and try to find a solution, we call it “socially responsible design”.
According to the US Environmental Protection Agency, a gas-powered push mower emits the same amount of pollutants as 11 late model cars. The agency says OPE emissions account for some 5% of total pollution in residential areas during the good season.
End users cannot be blamed of polluting the environment as long as an alternative technology is not available. Electric mowers need long awkward cords, while battery powered mowers have limited runtime. Moreover, both designs are considered less powerful than gas mowers… In 2009 Positec has launched IntelliCut, a revolutionary generation of cordless mowers that allow unprecedented range on one charge, up to 18,000sqf. The mowers are equipped with Power-on-demand technology, an electronic control that boosts the power when needed, for performance that is superior to gas mowers.
Replacing 50% of the 150 million mowers estimated to be in use worldwide with IntelliCut zero emission mowers would equal to taking over 800 million cars off the road. At least for one hour a week, 6 months a year. Now our technology makes it possible.
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