SOMETIMES
WE FEEL THE NEED
TO STEP BACK

What is design? Redefining the geometry of a gear’s teeth as to improve its durability? We start a small step before that. We observe the whole picture, trying to see how the products we make interact with the user and the environment. Sometimes there are minor issues, sometimes problems are so large that they assume social relevance. When we address these last and try to find a solution, we call it “socially responsible design”.

Some examples? Please check these:

• Small engines are big polluters
• Good vibrations? Not always
• Beware of the chainsaw
• The rules of good neighborhood