Forbes / April 2013 / USA

“Selling power tools with social media – and cicadas”: is the title of Forbes’ article which states “It’s not the first time that Worx has used underground deniziens coming up from underground to pester the living in their marketing, either”. Over the Fall of last year, the Postiec group launched a similar humor-driven campaign to sell their tools as a means to fight zombies.

The article reports “each 17 years cicadas leave thousands of exoskeletons, which are not only unsightly but pose a danger to pets. It’s with that in mind that power tool company Worx to launch their latest social media campaign – an all out blitz to sell their TriVac tool, which is a vacuum, mulcher and blower in one. The company is marketing it as the ‘world’s first cicada shell sucker-upper.’ “

Forbes is an American business magazine owned by Forbes, Inc. Published biweekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, and law. The magazine has a circulation of 923,848 (June 2012).


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