August 2013, USA
In an industry where nothing beats demonstration, Rockwell is using a new platform to address customer questions in real time and craft its message based on what customers want to learn. This platform encompasses everything a shopper “could possibly need in one spot: video demonstrations, product information, live chat and even a shopping cart.”
CGT (Consumer Goods Technology) magazine is a resource for consumer goods executives looking to improve business performance. Delivering content in print, online, and face-to-face, CGT reaches an audience of more than 54,000 consumer goods executives ranging from managers and directors to the VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear.
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