VIDEO ON DEMAND

Shoppers today have to battle a seemingly endless proliferation of displays, signs, stickers and callouts, all created by brands to attract consumers to their stuff. How could we improve people’s shopping experience in such a busy store environments? With our Shop-in-Shop concept—rolled out first at Obi stores in Germany in 2011—we’ve introduced a revolutionary point-of-sale system that eliminates all that clutter.
It allows shoppers to receive specific video content about a desired product by simply sliding a TV monitor across the display.
It’s video on demand, with a touch of fun.

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